Case Study

The McLean Orthodontist: Transforming Patient Acquisition Through Design & Lifecycle Automation

The McLean Orthodontist
40%
Higher Email Engagement
25%
Website Traffic Growth
3.1×
Campaign ROI
60%
Mobile Open Rate
01 — Context

The Challenge

The clinic possessed an outdated, restrictive website that failed to display their comprehensive clinical services or properly guide modern patients. Furthermore, their patient retention and lead nurturing lacked automation, resulting in missed booking opportunities and low digital engagement.

02 — Execution

The Growth Blueprint

A three-part system designed to modernize the digital footprint of the practice and turn passive traffic into booked consultations.

01

Premium Web Redesign & UX

Crafted a fast, responsive, and accessibility-optimized website focused on seamless appointment conversion paths and showcasing real patient transformations.

02

Lifecycle & Email Automation

Built targeted email workflows and automated SMS campaigns to segment, nurture, and capture lost patient opportunities with high-value touchpoints.

03

Search Optimization

Executed a high-intent local SEO and Google Map Pack ranking campaign to capture high-value local orthodontic intent.

03 — Outcome

Results & Recognition

"Working with Stefanie and her team was a wonderful experience... The website is beautiful, easy to navigate, and provides a much better experience for our patients. We highly recommend them."
Lynn Booth
Office Manager
The McLean Orthodontist website desktop preview
Website Preview — Desktop
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