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Social Media That Builds Trust Before Patients Walk Through Your Door

Your social media is often the first impression patients have of your practice. We create thoughtful, educational, and engaging content that reflects your expertise, builds credibility, and keeps your practice top of mind.

By The Numbers

Why Social Media Is Worth the Investment

90%+

Patients research healthcare providers online before scheduling an appointment.

70%+

Consumers are more likely to trust businesses with an active social media presence.

81%

Consumers say social media influences their purchasing decisions.

24/7

Your social media represents your practice—even when your office is closed.

Why It Matters

Why Social Media Matters

Patients don’t just search for a provider—they research them.

Before scheduling an appointment, many people visit your social media to see your results, meet your team, and get a feel for your practice. A strong social media presence helps patients feel connected before they ever walk through your doors.

Our goal isn’t simply to post content—it’s to create a strategy that supports your practice’s long-term growth.

Benefits of a Strong Social Media Presence

  • Build trust and credibility
  • Increase brand awareness
  • Educate current and future patients
  • Showcase your expertise
  • Strengthen patient relationships
  • Increase appointment inquiries
  • Stay top of mind in your community
Aesthetic medical social media grid designed for a clinic
Tailored

Built Around Your Practice

No two medical practices are alike, and your marketing shouldn’t be either.

We take the time to understand your specialty, services, ideal patients, and business goals before creating a content strategy tailored specifically to your practice.

Whether you’re a dermatologist, med spa, plastic surgeon, dentist, orthopedic practice, wellness clinic, or another healthcare provider, your content will reflect your unique brand and patient experience.

Looking for a social media strategy tailored to your practice? We’d love to learn more about your goals.

Schedule a Discovery Call
Platforms

Choosing the Right Platforms

You don’t need to be everywhere—you just need to be where your patients are.

During our strategy phase, we’ll recommend the social media platforms that best align with your goals, services, and target audience.

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • YouTube Shorts
  • Pinterest (for select specialties)

Rather than spreading your efforts across every platform, we focus on the ones that will have the greatest impact.

Deliverables

What’s Included

Social Media Strategy

Every successful social media presence starts with a thoughtful strategy. We’ll develop a roadmap designed around your practice, your patients, and your goals.

Items Included
  • Discovery session
  • Competitor research
  • Target audience analysis
  • Brand messaging
  • Content pillars
  • Platform recommendations
  • Monthly content strategy

Content Creation

Every piece of content is professionally created with your audience in mind.

Examples Include
  • Educational graphics
  • Carousel posts
  • Reels
  • Short-form videos
  • Before & after transformations
  • Provider spotlights
  • Treatment highlights
  • FAQs
  • Patient testimonials
  • Seasonal campaigns
  • Promotional content

Caption Writing

Clear, engaging captions written to educate your audience, reflect your brand voice, and encourage meaningful engagement.

Hashtag & Keyword Research

We research hashtags and keywords to help improve visibility and connect with your local audience.

Content Scheduling & Publishing

Once your content is approved, we’ll schedule and publish your content according to your content calendar, ensuring your online presence remains consistent and active.

Performance Tracking

Each month we’ll review your content performance and provide recommendations to continually improve your strategy.

Curious What a Custom Strategy Could Do for Your Practice?

Every practice has different goals, patients, and opportunities. Let’s talk about what growth could look like for yours.

Schedule a Discovery Call
Our Process

What to Expect During Your First Month

We believe successful marketing starts with strategy—not rushed content. Instead of jumping straight into posting, we spend your first month getting to know your practice, building a thoughtful strategy, and preparing high-quality content for a successful launch.

01

Discovery Call

We’ll learn about your practice, services, goals, ideal patients, and current marketing efforts. This conversation helps us create a strategy tailored specifically to your business.

02

Welcome & Onboarding

Once your proposal is approved, we’ll officially welcome you to Bloom. You’ll complete a short onboarding questionnaire, share your brand assets, and we’ll request access to your social media accounts.

03

Research & Strategy

Before creating a single post, we research your competitors, identify your target audience, define your content pillars, and recommend the social media platforms that best align with your goals.

04

Content Creation

Over the next few weeks, we’ll create your first month’s content—including graphics, captions, reels, and a customized content calendar—designed to educate, engage, and build trust.

05

Review & Approval

You’ll review your content, request revisions if needed, and approve everything before publishing.

06

Launch & Ongoing Management

Approximately one month after onboarding, your content goes live. From there, we continue creating, scheduling, publishing, monitoring, and optimizing your social media every month while providing regular performance reports and strategic recommendations.

Typical Timeline

From the day your agreement is signed, your first month is dedicated to strategy, planning, and content creation. Your content typically begins publishing approximately 30 days after onboarding, ensuring every post is intentional, aligned with your brand, and ready to make a lasting impression.

Reporting

Monthly Reporting

Marketing shouldn’t feel like a guessing game.

Each month, you’ll receive a report highlighting your social media performance, key insights, and opportunities for continued growth.

  • Reach
  • Engagement
  • Follower growth
  • Top-performing posts
  • Audience insights
  • Profile performance
  • Strategy recommendations
  • Goals for the upcoming month
FAQ

Frequently Asked Questions

How often do you post?

Every practice is different. We’ll recommend a posting schedule based on your goals, budget, and available content.

Do I need to be on every social media platform?

No. We’ll help determine which platforms are most valuable for your audience and recommend a strategy that makes sense for your practice.

Can you help us decide which platforms to use?

Absolutely. During onboarding, we’ll evaluate your audience, services, and goals to recommend the platforms that will provide the greatest return on your investment.

Do I need to provide photos and videos?

Whenever possible, yes. Authentic content featuring your providers, team, office, and patients (with consent) consistently performs better than stock imagery. If you don’t have content yet, we’ll help create a plan for capturing it.

Can you manage multiple locations?

Yes. We can create customized strategies for practices with multiple providers or locations while maintaining a consistent brand experience.

What happens after the first month?

Once your content begins publishing, we continue creating new content each month, scheduling posts, monitoring performance, and refining your strategy as your practice grows.

Social Media Pricing

See What Social Media Management Will Cost

Every practice is unique, which is why we create customized social media plans based on your goals, content needs, and level of support. Schedule a complimentary 30-minute discovery call, and we’ll prepare a personalized proposal with your recommended strategy and monthly pricing.