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Case study — Orthodontics
The McLean Orthodontist
Modernizing the digital experience of a leading orthodontic practice through strategic design, SEO, and lifecycle marketing.
- Industry
- Orthodontics
- Engagement
- Ongoing partnership
Services delivered
An integrated program across design, growth and lifecycle.
Website RedesignUX StrategySEO OptimizationBranding RefreshEmail MarketingSMS MarketingMarketing AutomationConversion Optimization
Measured impact
Outcomes, not vanity metrics.
40%
Higher email engagement
Through targeted content and audience segmentation.
25%
Increase in website traffic
After SEO improvements and content updates.
3.1×
Campaign ROI
From automated email and nurture campaigns.
60%
Mobile open rate
Across email and SMS marketing.
Featured work
Website Redesign
A complete redesign focused on creating a modern, conversion-driven patient experience. The project included user experience improvements, SEO optimization, streamlined navigation, mobile-first design, and conversion-focused page architecture to better support patient acquisition and engagement.
- UX & information architecture
- Mobile-first design system
- Technical SEO foundation
- Conversion-focused pages
“Stefanie and her team completely transformed the way our practice shows up online. From the website redesign to the marketing automation, every detail was thoughtful, strategic and beautifully executed. We've seen a meaningful lift in patient engagement and inquiries — and it truly feels like a partnership built for the long term.”
The McLean Orthodontist
Client partner
Your practice, next
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